Mayor David Bieter named the Velma V. Morrison Center for the Performing Arts, Idaho’s premier performing arts center, as a City of Boise cultural ambassador for a two-year term. As part of the recognition, the Morrison Center will act as one of Boise’s honorary representatives to the world.
Since 1984, the Morrison Center has showcased national and international artists in the performing arts while providing growth opportunities for local arts groups. More than 150,000 patrons from around the state and country flow through its doors every year. During the 2016 calendar year, the center hosted 27 free, public events with a total attendance of more than 30,000 patrons.
“Our core goal with the Cultural Ambassador program is to celebrate the public expression of culture in our city. I believe that our recipients this year share this in remarkable ways,” said Bieter. “As a major destination for the world’s top talent, the Morrison Center plays an important role in sharing Boise’s unique cultural scene with audiences around the country and beyond. Both organizations truly capture the essence of Boise’s vibrant and diverse cultural community and contribute to making Boise the most livable city in the country.”
The Morrison Center recently was ranked the No. 2 university venue in the nation for its size by Venues Today Magazine, is consistently ranked in the top 100 theaters for world-wide ticket sales by Pollstar Magazine, and is ranked No. 4 for “Top Stops in the Pacific Northwest.”